The OCA serves to inform and uphold true definition of the label, USDA certified organic. The association has launched many campaigns aimed at uncovering fraudulent "organic" claims from food to cosmetics and driving related policy change. One of their campaigns to eliminate false-organic claims from the personal care product industry, Coming Clean, does not have any appeal to one of the industry's biggest client groups, teenagers. I created a mock-campagin site designed to speak to this influential group about organic ingredients in body products.
CLIENT: Organic Consumers Association
Website redesign, content and wireframe
Collaborative topical research